To find a great seo consultant all you have to do is rub Aladdins magical lamp. Ok just kidding maybe not that but it will take a lot of searching to find the right professional seo expert that uses white hat techniques to rank your website. Moreover you want to be able to be #1 on google for the right keywords not for something that doesnt make sense. For example, you are a auto mechanic in Ft. Lauderdale florida and you get ranked for best auto mechanic for automatic cars that are mint green with red roofs.
If you are not careful you could choose a digital marketing company that talks about search engine optimization, but doesnt understand your business. That is why it is imperative for you to know what your goals are online.
Check out this article from Clark Boyd a writer for SearchEngineWatch.com
Organic search accounts for 51% of the traffic brands receive on average, and investment in SEO services is projected to rise to $79 billion annually by 2020. To capitalize on so much opportunity, brands often partner with an SEO agency to add firepower to their existing marketing efforts.
However, with so many agencies all promising so much, how can brands ensure they select the right SEO company?
A significant number of brands choose to outsource elements of their SEO program to an agency partner. This can provide access to valuable skills and insights that the company does not possess internally, so it can prove to be a very sound long-term investment.
However, it can also be difficult to get a clear view on which agencies can deliver on the brand’s business objectives through organic search.
SEO is open to a certain amount of interpretation; Google is infamously opaque when it comes to the inner workings of its algorithms, so we often rely on correlative studies to draw our conclusions about what works and what doesn’t.
That room for interpretation can be exploited, making it hard to distinguish between sophisticated SEOs and false prophets.
In a rare and newsworthy move earlier this year, Google acknowledged this challenge and tried to address it in the video below.
The video, from Google’s Webmaster team, provides practical advice to distinguish between what they call “good SEOs and bad SEOs”.
Google suggests giving an SEO expert at least four months to make an impact, so it’s worth making sure you feel confident in your choice.
The tips below, drawn from experience working at agencies and helping brands to find the right agency partner, will help companies to arrive at an informed decision.
It is important to strike the right balance here; an effective client-agency partnership requires input from both sides. Before setting out a formal pitch process, it is important to establish what these requirements will be and that your company is in a position to meet them.
It can be quite daunting to set out on the search for a new SEO company. Often, a company hires an agency to avail of advanced SEO knowledge – exactly the quantity that would help with the agency search.
Brands are often faced with a choice of a lot of very similar-looking agencies, all promising that they have “reinvented” the agency model or that they have the “only approach that works”.
It is an unfortunate reality that some agencies talk a good game without being able to back it up. Hiring the wrong SEO agency can be very costly and it takes time to recognize the shortcomings in their strategies, so it’s worth putting the work in up front to define and assess the candidates.
Before you start looking for an agency, decide on what exactly it is that your company wants to achieve through SEO. This will help you draw up an initial list of companies (many are specialists in just a few fields), and it will also be beneficial when you communicate with the agency teams.
SEO could help you increase brand awareness, improve customer retention, or simply drive more revenue. Defining what these goals are will help you and the prospective partner agencies to work on the right strategy.
Once you have this clear in your mind, the search should begin.
Image via Pixabay
Ironically, perhaps the worst way you can start is by searching [seo agency] on Google.
The agencies that show up in top positions may well be demonstrating their ability to rank for an important keyword, but many of the best agencies apply these efforts to help their clients rank rather than their own business.
As such, anything you find from this search will be inconclusive. The same goes for the paid search results for [seo agency]; ranking via PPC shows that they can use AdWords, but it doesn’t demonstrate anything other than their desire to sell SEO services to you.
We want an opinion we can trust, which can be hard when it seems like everyone has a vested interest in selling something.
You should assess which kind of agency you want to work with based on factors including:
- Your budget: Agencies can charge from hundreds of dollars a month up to six-figure monthly retainers for complex, international engagements.
- The services you require: This will typically include technical SEO, SEO strategy, content production, link building, and many other services for larger brands.
- Agency culture: Does their culture align with your brand’s values?
- Expertise: This applies both to SEO as a discipline and to your specific business vertical.
- Agency size: Some brands prefer a smaller agency, while others want to work with large agency brands. Both come with their own lists of pros and cons.
- Reputation: Ask colleagues and any SEO industry contacts to recommend agencies based on the requirements you have selected above.
In essence, if you can cut through all the self-promotional noise and get an opinion from an industry insider that you respect, that can be a great way to start drawing up your list of agencies to contact.
Having a very targeted view of your SEO goals and an idea of the kind of agency you want to work with will help refine and expedite this process significantly.
This is a fantastic article that you can keep reading on their blog right here: https://searchenginewatch.com/2017/11/27/how-to-hire-the-right-seo-agency/
Once you do you will have a better understanding of what you want from a website optimization company. Define your needs and your expectations to achieve your website goals.
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